Objectives of BBA Program

Published On: 28 Feb 2012

 | Last Updated On: 28 Feb 2012

Gone are the days when people used to enroll for conventional undergraduate programs such as BA, B.Com and B.Sc. These days’ youngsters have moved towards professional and vocational courses which gives them an extra edge over other graduates. BBA is one of such program, which has now become quite popular with the students.

After completing class XII board exam, students can apply to various private and government colleges offering BBA programs. BBA course aims at exploring management skills in the students. The course curriculum is designed in such a way so as to develop basic business and management skills in the students.

The course structure basically focuses on detailed study of business administration. It involves detailed study of different aspects of the business and managing its operations. It equips the students with the latest business knowledge to meet the requirements of changing corporate firms. The project work or summer training after the 4th semester inculcates real time business situations and decision making skills in students.

Aim of the course:

The course aims at explaining the business environment in which the public and private sectors operate. It helps students to develop decision making ability in real time business situations. It also focuses on developing operational and analytical skills in students to tackle business problems in different sectors. The students are required to choose a specialization of their interest in the last year of the program, which further facilitates them to develop their management skills in a particular sector.

 

The program helps students to understand different business environments in which various organizations operate. The case studies discussed in classes exposes students to real time business situations and challenges faced by the business leaders.

The successful completion of the course leads the management graduates to get basic knowledge of various fields such as general managerial principles, processes and concepts. These are building blocks for working in different type of organizations in diverse business conditions. A wide range of opportunities open in front of the students once the course is completed.

Eligibility Criteria and Course Duration of BBA Program:

Any candidate who has passed HSC (10 + 2) exam from any stream with English as passing subject and secured minimum 45% marks at 12 standard can apply for a BBA program in India. The course duration of BBA is three years and the course is based on semester system and each semester is of 6 months.

BBA Subjects:

There are various subjects that are covered in the course curriculum which ranges from Business Laws & Ethics, Marketing Management, Human Resource, Economics and Business Administration. A general overview on all these subjects are provided to the students and after a period of two to three years they can opt for a specialization during the course of pursuing the MBA course. The best part about the courses lies in the fact that the students get a general overview about the various tactics of managing and running a commercial organization. 

As the various fields of management are diverse in nature it makes them comprehensively involved with the subject and they can develop themselves accordingly. It not only revolves around attending the lecture sessions but many surrounding factors like industry orientation are also taken into consideration in the teaching methodology. The students are provided with in depth knowledge on written and verbal communication, personality development and techniques of attending group discussions, interviews and analysis of the various subjects with logical reasoning theories. 

The students are groomed in such a manner that they do not lack in any sort of pragmatic knowledge which is associated with the subjects. In order to meet this purpose various industry oriented projects works are given out to the students so that they can update themselves accordingly and learn on a practical note. 

The degrees of BBA courses are also provided by private MBA colleges who maintain tie ups with the universities and offers certificates to the students. Here are some of the private institutes whose courses have attained popularity. Entrance examinations are held by the institutes for the admission of students and course fees can go up to several lakh of rupees. 

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