Do you like to spend your time in markets looking for the latest retro fashions? Do your friends always want to borrow your chic shoes and your funky accessories? If so, maybe you should take a walk down the fashion runway. As a student in fashion merchandising, you’ll learn about fabrics and textiles. You’ll also get to study the cultures and subcultures that shape the way people dress.
Fashion merchandising revolves around the business side of fashion and offers incredible opportunities for students who love fashion and want to make a career of buying, product development, management, or fashion marketing.
The key is to start with disciplined study to direct your talent into a successful career in Fashion merchandising. As competition for fashion jobs is high, you'll want to be as prepared as possible, which may mean considering campus and online degree programmes in fashion.
There are many opportunities - whether you're in school or not - for internships and these should be considered vital for advancing your career. Indeed, any work with experienced industry connections be it in a design house or in retail provides a key stepping stone for students to meet important industry personnel who have open positions and knowledge to share.
You can graduate as a savvy business professional with your finger on the pulse of the fashion world. Students in fashion merchandising learn how to manufacture, buy, promote, and sell fashion items, from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).
Many core courses in fashion merchandising are hands-on and include a great deal of project work. Professors tend to rely more on their life experiences than on textbooks. Expect to take a lot of field trips and listen to many guest speakers. You may visit a fashion magazine or large clothing company. You might even swing by a fashion show or two.
Fashion Merchandising Institutes: -
- J.D. Institute of Fashion Technology
- Indian Institute of Fashion Technology, Bangalore
- Army Institute of Fashion and Design, Bangalore
- Satyam Fashion Institute, Noida
- International Institute of Fashion Technology, Delhi
- India International Trade Center, Pune
- Pearl Academy of Fashion, New Delhi
Nature of the Job: -
A merchandiseris involved in every stage of the process from design to sales. They advise the designer on market trends, collect specifications from the buyers, get the samples approved and also negotiate the price. They are even responsible for ensuring that consignments are delivered to the customers in time. Fashion merchandisers usually have bottom-line responsibility for projects or departments at all levels of their careers.
Most work in fashion merchandising involves juggling the past, present, and future. Merchandisers spend a great deal evaluating sales from previous time periods in order to plan and make decisions for future sales. Merchandising isn't just shopping; fashion merchandisershave to analyze and create a complex business plan aimed at specific customers. This requires an ability to forecast trends and then translate them into a profitable business plan for the company.
Prospects for the Future: -
As with many industries and professions, the Internet has brought a number of changes in the world of fashion merchandising. New planning and distribution organizations have been created via networking to assist the buyers and merchandise managers to manage the business more profitably.
As e-commerce grows and users become more comfortable shopping online, fashion merchandisers will spend more time with this nascent medium - trying to identify target customers and creating a merchandising strategy uniquely suited to them in order to create a differentiation among brands and retail operations.