Bangalore, May 7, 2012: A national level executive development programme on “Publishing 2.0: Business Strategies for the 21st Century” will be held at IIM Kozhikode from May 21 to May 23, 2012. The current mainstream publishing process, scholarly as well as trade, has been significantly influenced by the endless possibilities offered by computers, Internet, World Wide Web and its suite of technologies. e publishing offers a way to bring a new equilibrium to the scholarly publication ecosystem.

The internet has also revolutionized businesses across the globe by streamlining their supply chains, thereby achieving instant, value added information access and substantial cost reduction. The programme shall map the changing landscape of the publishing domain and will be extensively discussing and debating on the current trends as well as the future course of publishing which is poised to have a tremendous impact both in the industry as well as society.

The 3-day programme has been designed to provide a vivid and candid perspective of the already perfected and fast upcoming revolution in the publishing industry. It shall help the participants identify the key strengths and opportunities in the new technology environment that shall help achieve organizational transformation, and in strengthening the publishing enterprise’s productivity, efficiency and the future. It shall also impart the knowledge and skills (conceptual as well as technical components) required for strategy formulation for leveraging information technology for the publishing community and the information intermediaries, so as to equip them to face the challenges proactively and to position themselves at the cutting edge of technology, profession and business.

Furthermore, it shall portray the potential of Web Technologies and the Internet Information Infrastructure for scholarly communication and scholarly publishing.

Major publishers from across the country, IT professionals, faculty members, and those who are in information handling business are attending the programme. Interested participants can join the programme by registering online, on or before May 12, 2012, using the link http://iimk.ac.in/mdp/mdpnomsubmit12.php?prgcode=201213MDP08    or contact IIMK MDP office at 09447100539, 0495-2809208, 2809388 and 2809450.

The workshop will be inaugurated by Prof. Debashis Chatterjee, Director of IIMK, followed by his keynote on “Change Management Imperatives for the Publishing Enterprise”. Highly experienced faculty from IIM Kozhikode and from other prestigious institutions, both academia as well as industry, will be handling the sessions. The workshop will be offered by a team led by Dr. M.G. Sreekumar of IIMK.

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