XLRI School of Business and Human Resources, Jamshedpur organized a seminar on rash driving habit prevailing among youth on August 1, 2012 that aimed at determining the motivation and reasons behind aggressive driving.
Moreover, the group identified tendency of two-wheeler accident in Jamshedpur with respect to teenagers, and found out how much effective are the traffic signs. The possible preventive measures were also suggested to solve the threat of aggressive driving.
‘Behaviour Research Lab’, one of its kind established by the institute in September last year organized the seminar.
The institute also released a report called “Rash Driving Behaviour by Youth” at the seminar which revealed that out of the total deaths that occurred due to road accidents in Jamshedpur in 2010, 33% fell in the age group of 15-24 years.
The casualties occurring in this age group are increasing and the road accident victims have increased by about 26% in past 3 years.
The report includes extensive research, behavioural study and brain mapping at the lab. The study aimed at probing the reason behind the rash driving behavior of youth despite of knowing how dangerous it can be. The report also recommends different ways of preventing rash driving. This can also be extended to other parts of India.
The study was conducted between October 2011 and January 2012 at the lab. The study consisted 3 parts – individual, social and stimulus – as 120 respondents called by the institute for 1 kilometer test drive on campus were surveyed. The test drive was held for bikers of age group 16-25 years at the Marketing Association of XLRI (MAXI) fair in January.
Source: Economic Times
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