Media: Professionals & Aspirants

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Public Relation

Published On: 28 Jun 2012

 | Last Updated On: 20 Aug 2013

Public relation management is concerned with maintenance of mutual relations and understanding between an organization and the whole group of public related to it, which includes shareholders, government, consumers, employees and the media. Public relations specialists may arrange and direct speaking engagements, press conferences, meetings and conventions, films or videos, and fund raising campaigns. These workers usually have to prepare a number of materials for these events, such as speeches and press releases, magazine articles, scripts, fact sheets, pamphlets, and newsletters. They may also need to conduct interviews and speak on the telephone frequently. Business and industry use PR people to keep the public informed of their products and services. PR professionals are on great demand owing to the rat race among entrepreneurs to the top of the business world.

Courses and eligibility:

The various courses offered are :

  • Certificate Course in Advertising and Public Relations.
  • Certificate Course in Basic Public Relations.
  • Certificate Course in Public Relations.
  • Degree Course in Public Relations.
  • Diploma in Communication, Journalism and Public Relations.
  • Diploma in Public Relation.
  • Diploma in Public Relations and Corporate Communication.
  • M.A. Public Relations.
  • Master’s Degree in Journalism And Public Relations.
  • Post Graduate Diploma in Event Management and Public Relations.
  • Post Graduate Diploma in Journalism, Public Relations and Advertising.
  • Post Graduate Diploma in Public Relations.
  • Post Graduate Diploma in Public Relations and Advertising.

The criteria for admissions in a bachelor's programme is 10+2 in any stream. For postgraduate programmes graduation in any discipline, preferably in social sciences, liberal arts and humanities, is required. One can also take up the diploma and post graduation courses in Public relation. Admission to these courses is based on merit or entrance test in some cases.

Career Prospects:

Graduates can find employment in corporate and media houses. Banking, finance, insurance, investment and export companies require the services of PR managers. Hotels, tour and travel agencies and private consultancy firms also employ PR specialists. Another interesting aspect of this field is that PR professionals get to work closely with public figures like political parties, models and film stars so as to create public identity and salvage their image. New communications technology and the increase in organizations that turn to media for greater exposure have created more opportunities for PR workers. Competition will be very stiff for entry-level jobs because the field attracts many applicants. An individual with a solid educational background and some communications experience will have the best chance of being hired.

Remuneration:
A public relation graduate can start earning Rs.5000-8000 pm initially . An experienced professional may get Rs 10000 to Rs 20000 per month. The salary package solely depends on the nature of the organization an individual works.

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