Public relation management is concerned with maintenance of mutual relations and understanding between an organization and the whole group of public related to it, which includes shareholders, government, consumers, employees and the media. Public relations specialists may arrange and direct speaking engagements, press conferences, meetings and conventions, films or videos, and fund raising campaigns. These workers usually have to prepare a number of materials for these events, such as speeches and press releases, magazine articles, scripts, fact sheets, pamphlets, and newsletters. They may also need to conduct interviews and speak on the telephone frequently. Business and industry use PR people to keep the public informed of their products and services. PR professionals are on great demand owing to the rat race among entrepreneurs to the top of the business world.
Courses and eligibility:
The various courses offered are :
The criteria for admissions in a bachelor's programme is 10+2 in any stream. For postgraduate programmes graduation in any discipline, preferably in social sciences, liberal arts and humanities, is required. One can also take up the diploma and post graduation courses in Public relation. Admission to these courses is based on merit or entrance test in some cases.
Graduates can find employment in corporate and media houses. Banking, finance, insurance, investment and export companies require the services of PR managers. Hotels, tour and travel agencies and private consultancy firms also employ PR specialists. Another interesting aspect of this field is that PR professionals get to work closely with public figures like political parties, models and film stars so as to create public identity and salvage their image. New communications technology and the increase in organizations that turn to media for greater exposure have created more opportunities for PR workers. Competition will be very stiff for entry-level jobs because the field attracts many applicants. An individual with a solid educational background and some communications experience will have the best chance of being hired.
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