About FDDI Business School

Footwear Design & Development Institute popularly known as FDDI is rated among the premier design and management institutions in the world. It is widely recognized as a centre of excellence. The institute conducts wide range of professional programmes in the area of Retail Management, Footwear Design, Technology, Management, Fashion Merchandising, Visual Merchandizing, Marketing, Creative Designing & CAD/CAM and Leather Goods & Accessories Design etc. The long-term programmes are of two to three years duration. All programmes offered by the institute meet the international standards.

FDDI was set up by the Ministry of Commerce, Government of India in the year 1986 with an objective to provide human resource and technical services to the industry. In just a span of two decades FDDI has evolved from being India's premier institute to a notable international training Institute. FDDI is among the first institute in the world to get prestigious ISO 9001 and ISO 14001 certification.

COURSE NAME: INTEGRATED PROGRAM IN BUSINESS MANAGEMENT
(Session commencing August 2012 onwards)

DURATION: 5 YEARS
ELIGIBILITY: 10+2 PASS OUTS/ APPEARING
SEATS: 120
CAMPUS: NOIDA

DEGREE AWARDED
Bachelors In Business Management + Masters In Business Management

COURSE STRUCTURE:
Tier1: 3 YEAR BACHELOR'S DEGREE IN BUSINESS MANAGEMENT
Tier2: 2 YEAR MASTER'S DEGREE IN BUSINESS MANAGEMENT

The students will undertake both undergraduate as well as postgraduate programs at FDDI itself.

Course Rationale
Why a 5 year program in management?

Over the last couple of decades, the art & science of business management has undergone phenomenal development, even transformation. However, management education sadly has not kept pace.

Management education, delivered on fast track , typically in 9- 24 month modules , imparted to a motley group of students continues to be the norm .

And although the demands put on a typical business manager have multiplied , avenues where a young student of management can be thoroughly grounded in the science of business management remain non-existent.

In recognition of the impact that businesses, and those who run them, have on the health of the society , nation and economy - it is essential that management education be treated at par with the more mature sciences like law and medicine.

The need of the hour thus is to create a platform where 17 year olds can be systematically & thoroughly mentored for a long period of 5 years - before they are allowed to undertake the momentous responsibility of being a business manager. Just as a medical student undergoes 8-9 nine years of rigorous training and apprenticeships before he writes his first prescription & a law student must study for 5 -7 years and work under a seasoned lawyer before he can appear in a court- a manager also must be allowed to master the basics in a safe environment, where he can learn from his mistakes - for a manager's actions, affect the lives of so many around him.

This sentiment- that our business managers need a longer, more thorough training is gaining acceptance in the academic circles.

Thus for us at FDDI, offering a 5 year management program is a natural step forward. The prevailing culture at FDDI which encourages entrepreneurship, our continued engagement with the industry and our pan India presence give us the confidence that management education can finally receive its due here through this unique 5 year integrated program in management sciences.

COURSE AIM:

To develop entrepreneurial leaders in the field of fashion, footwear design, retail, and other services who have the in-depth understanding of the various aspects of business management and the futuristic orientation required to create organizations larger than themselves and generate employment for skilled professionals in these domains.

COURSE HIGHLIGHTS :

• 5 years of focused learning covering all aspects of Business Management , with emphasis of entrepreneurial development of the student
• Modular curriculum with a whole range of specialization opportunities
• Two tier structure, with an option to exit after Bachelors degree level
• Experiential learning with focus on Case studies, internships & live projects

EXPECTED LEARNING OUTCOMES:

Upon the successful completion of the 5 year integrated program, the student will have:

1. Adequate theoretical knowledge of how business organizations operate - an understanding of production, marketing, finance, human resources and logistics, as subsystems in an enterprise and an insight into how their interaction affects the value proposition offered.
2. Contemporary & relevant practical exposure of how organizations, both profit oriented & non-profit interact with their external environment, including government regulatory bodies & other independent interest groups.
3. Exposure & experience in project feasibility analysis, and project management
4. An understanding of how technology affects business decision making & execution
5. The ability to scan the external environment to identify need gaps that be addressed through entrepreneurial ventures and innovative products/ services
6. The ability to apply principles of management in creating / co- creating organizations that offer products/ services which address societal needs, and also aid in wealth formation, value creation & employment generation.
7. Cross cultural intelligence that will allow them to scan international markets, and collaborate with people across the globe to create innovative products/ services.
8. The insight to foresee, and manage the impact of business decisions on the wellbeing of the society, nation and economy.

COURSE CONTENT:

The course consists of core and elective subjects divided over the 10 semesters. The core subjects include subjects from various disciplines that are required to develop theoretical foundations of business management. Electives will be offered in the fourth & fifth year of the program allow students to choose a range of courses that interest them and develop proficiency in the areas of their choice. The elective courses consists of in-class courses, often with project components, offered by different areas, courses of independent study, exchange programs, and intensive field courses.

Core subjects include management theory, finance, marketing, Human Resources , IT, CSR, International trade, Productions and Operations Management and some unique offering including Innovation, Lateral thinking, Team Building and entrepreneurship.

Electives will be offered to students in a manner that allows them to gain comprehensive knowledge in any ONE of their chosen specific area from among :

1. Productivity & Quality Management
2. Visual Merchandising & Communication Design
3. Services Management
4. Footwear & Apparel Merchandising
5. Merchandising & Retail Management
6. Entrepreneurship
7. Finance
8. Marketing
9. Human Resources
10. International Business

There will be Industry internships at the end of each semester

PEDAGOGY

The learning in the 5 year integrated degree program in business management is going to be one of continual experiential immersion- where a student is exposed to real life business situations and theoretical information simultaneously. The learning tools will include:

• Subject Lectures by university faculty
• Lectures by eminent corporate personalities
• Case Study analysis
• Corporate internships ( at the end of each semester)
• Live industry projects & research projects
• Field trips
• Rural Immersion Visits
• Industrial Trips
• Adoption of SME and MSME: a group of students and faculty members to be made ‘responsible’ for a particular Small/ Medium sized enterprise and will be working closely with the adopted company to enhance its productivity and business efficiency.

The pedagogy is aligned with the traditional gurukul approach, where the teacher and student interact closely in an environment that encourages every minute learning.

The course consists of core and elective subjects divided over the 10 semesters. Electives will be offered in the fourth & fifth year of the program allow students to choose a range of courses.

Internships at the end of each semester will be compulsory & a student will have gained over18 months of practical corporate exposure before graduating. The college has an active corporate liaison cell which will be responsible for sourcing internship opportunities as well as monitoring student performance during these tenures.

Test Structure
Entrance Test
Duration: 2.5 hrs. (Two and half hours)
Language: English

Test Type: 150 objective type questions. Multiple choices for these questions will be available and candidates are required to choose the right answer. Entrance Test would comprise the following sections

Section	Description	Number of Questions
Section A	Quantitative aptitude	45
Section B	Logical Reasoning	30
Section C	English	45
Section D	General Awareness	30
		Total 150

Test Date: June 24, 2012

Time: 10:30 am - 1:00 pm

Contact Footwear Design & Development Institute

Head Office

Branches

Footwear Design Development Institute

Footwear Design Development Institute

Footwear Design Development Institute

Footwear Design Development Institute, Kolkata

Footwear Design Development Institute