Contact No: 0124 - 3315900, 9871600051-54



Location: G D Goenka Education City , Sohna Gurgaon Road, Gurgaon, Delhi, India - 122 103

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BA (Hons) in Advertising and Marketing

Category: Mass Communication

Degree: B.A.

Mode: Full Time

Medium: Regular

Level: UG


Career Opportunities

The BA (Hons) in Advertising and Marketing is specifically designed to help you become an effective advertising and marketing communications professional. By focusing on both business and consumer needs this course offers a smarter approach to the theory and practice of advertising and marketing communications. The career options open to students are in the field of marketing and communication across various sectors of the industry.

This degree adds a special focus on the theory and practice of advertising. The course has been designed by LUMS staff with experience in international advertising agencies. This is a three-year degree scheme with some opportunity to study related subjects within the scheme.
Topics studied include the psychology of persuasion and attitude change, semiotic analysis of symbolic communication, the transfer of cultural meaning, statistical methods, strategic advertising management, creative strategy development, media research and planning, advertising research and campaign evaluation, advertising planning using computer simulation technology.


Will this Marketing Degree help me achieve my goal?

Are you looking for an education that prepares you for:

  • a business career in advertising or marketing communications?
  • a strong theoretical and practical grounding in the discipline of marketing and advertising?
  • knowledge of a multitude of dynamic industry contexts using global business communications strategies?
  • essential business skills including research, analytic, reporting, team working and presentation skills?
  • creative and independent thinking while remaining a strong team player?
  • entering the work place after graduation with confidence?


3 Years

Basic Eligibility

A minimum of 60% marks in class 12th examination or equivalent national or international exam board. Students with 50-59% marks will be considered on a case by case basis depending on their performance on the entrance exam and personal interview.


Course Fees


Fees Structure for Girls: Rs 3,45,000 per annum**
Fees Structure for Boy: Rs 3,95,000 per annum**

A one-time interest free refundable security deposit of Rs. 50,000** has to be made at the time of admission. This is refundable after the completion of the programme or when the student leaves the programme for any reason after adjustment of all pending dues and damages if any.

Students opting to take Hostel accommodation will be required to choose between 4 seater rooms [ Rs. 1,98,000** (for boys) or Rs. 1,75,000** (for girls) per annum] and 2 seater rooms [Rs. 2,50,000** (for boys) or Rs. 2,00,000** (for girls)per annum]. This will include furniture & fixtures, safety & security, food, internet, TV, refrigerator, electricity, hot water, use of facilities except laundry services and the activities that require membership. Membership of Fitness Center (charge will be extra).

Transport Service will be available from Sushant Lok Metro Station, Gurgaon for all Delhi Students. Transport facility will be available for Gurgaon /Faridabad/ Delhi depending on adequate no. of students.

Fees once paid are non-refundable. (Exceptions are made only in case of students who have got provisional
admission but fail to satisfy the conditions for admission after the results are declared)

Please make payment in cash or through demand draft in favor of G D Goenka World Institute, payable at Delhi.

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