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Key Information - Internet penetration is rising exponentially in India. Statistics show 50% year-on-year internet user growth in India. Also, with the introduction of 3G technology, this number is expected to rise further and at a faster pace. This clearly implies that internet is going to be one of the most potent tools in the marketing and advertising domain. Despite this extensive internet penetration, marketers and advertising professionals in India are not able to use internet effectively as a marketing tool (Online ad spends in India comprise half a percentage of GDP whereas, in countries like the US, the ratio is 1.5%). This is due to lack of training and practical experience in the online space. To reduce this gap, Google has tied up with NIIT so that more and more professionals are trained through Advanced Online Advertising Program. Over the next one year, Google envisions to train a significant number of professionals in this program. Who Should Attend? Professionals in Marketing/Sales/Publishing/e-business/Advertising/PR/Digital Marketing Professionals who want to shift to online marketing or those who are beginners in online marketing. Professionals who seek to improve the performance of their online marketing campaigns. Professionals with understanding of Marketing from any background those want to have in depth understanding and practical hands on experience of online advertising. Eligibility - Graduation in any discipline with (including Diploma holders) and preferable experience of 2 years Program Details - Program Structure and Design Introduction to Online Advertising and AdWords AdWords Account and Campaign Basics AdWords Ad Formats Policies and Ad Quality Issues AdWords Targeting and Placement AdWords Bidding and Budgeting Optimising Performance Display Advertising on the Google Display Network and Mobile Advertising Performance Monitoring and Conversion Tracking Overview of Local Business Listings and Maps Selling and Representing AdWords Participants of the program need to to appear in Google Advertising Professional (GAP) Fundamental Test. The exam fee off $ 50 would be waived off for the participants. Evaluation & Certification Evaluation Criteria Weightage Performance in GAP Test 50 % Online Assessment 25 % Projects 25 % Total 100 % PRE-REQUISITES FOR THE PROGRAM Basic understanding of marketing (esp. advertising) Basic understanding of internet as a marketing channel An access to internet off the classroom