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Communication Design

Published On: 11 Oct 2012 | Last Updated On: 20 Aug 2013

The learners, who opt for any of the disciplines belonging to Communication Design stream, are exposed to the concept of communication in human environment, especially those that deal with visual and audiovisual communications. The domain of skills and tools is largely devoted to learning graphic reproduction methods using both modern that is electronic as well as conventional technologies. These inputs enable the learners to solve simple problems of visual communication related to corporate identity or social communication.

Communication design is a mixed discipline between design and information-development which is concerned with how mediaintermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the messageaside from the aestheticsin media, but also with creating new media channels to ensure the message reaches the target audience.

Few courses offered under Communication Design –

  • Diploma in Communication Design
  • Bachelor of Fine Arts in Communication Design
  • Bachelor of Arts in Communication Design
  • Bachelor of Design in Communication Design
  • Master of Design in Communication Design
  • Master of Arts in Communication Design
  • Post Graduate Diploma in Communication Design

Top Communication Design Colleges in India –

  • Pearl Academy of Fashion
  • National Institute of Design
  • Sristi School of Arts, Design and Technology
  • Raffles Millennium  International
  • Apeejay Institute of Design
  • DSK Supinfocom
  • Symbiosis Institute of Design

Eligibility –

UG Eligibility –

For admission into bachelor’s degree program a student must pass higher secondary education or 10+2 from any reputed institute/university.

PG Eligibility –

For admission into master’s degree program a student must have a bachelor’s degree from any discipline.

Career Prospects –

A Communication designer is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions.  Their designs are required for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, e.g. giving organizations a visual 'brand'.

A communication designer works to a brief agreed with the client, creative director or account manager. They develop creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives. The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.

Progression from junior designer is possible within two to three years, with the first few jobs acting as stepping stones. At this stage, developing a reputation, networking and making contacts are important. Some junior designers report that their first year is tedious at times, as the work is more at a basic level than their degree work and does not fully utilize all their skill sets. Others - mostly those working in small, fast-growing companies - report that they have been involved in interesting and challenging projects from day one.

Successful designers may be in a position to apply for a senior designer post after three to five years. In large design partnerships, it may be possible to achieve promotion from designer to management positions, such as studio manager or creative director. In general, career development depends on frequent job movement to widen your experience and develop your portfolio. Successful designers have to think strategically about career moves and consider the development opportunities within each role.

In smaller companies, it is rare to have any kind of career structure and ambitious designers may decide that the only way to advance is to strike out alone or form a partnership. Many designers become self-employed within five to ten years of their first job, with the aim of opening their own studio.

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