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MICA announces its new MDP Calendar

Published On: 29 Jun 2012 | Last Updated On: 29 Jun 2012

MICA launches its new MDP calendar, also unveils MICATALYST-the new brand identity for its MDPs

Mudra Institute of Communications, Ahmedabad (MICA) has announced its Management Development Programme (MDP) Calendar for 2012-2013 with a series of intensive, impactful and industry-relevant MDPs during the period July 2012 to June 2013.

MICA has been organizing MDPs in the area of advertising, branding, communications, creativity, entertainment, digital, media, marketing and research – both as open MDPs and customised in-company programmes. The MDPs offered in the forthcoming calendar cover a wide-spectrum of topics of interest to senior managers in the industry.

All these MDPs are designed by the expert MICA faculty, who together with a team of academicians and industry experts deliver the MDP as a complete knowledge capsule, combining cutting edge research and state-of-the-art industry practices. The interactive, ‘learn-by-doing’ and experiential methodology helps participating managers understand the concepts in the classroom and apply it in their work-situation –delivering immediate Results with far-reaching impact.

“MDPs at MICA – catering to both sides of the brain- are considered to be value-rich experience by the industry professionals and launching a full calendar in advance this year is our way to respond to the long overdue unmet need of the industry,” said Professor Nagesh Rao, Director, MICA, who took charge on March 31, 2012.

To communicate the MICA advantage in the area of short-duration management development programmes (MDPs), MICA has launched a new brand identity for its MDPs as MICATALYST. “The idea was to brand MDPs held at MICA as catalysts that deliver big Results giving a boost to organizational growth through professional development of the human resource- a major challenge for top leadership and HR professionals today,” explains the designer of the new identity Professor Subhash Tendle, an adman turned academician, who now heads Crafting Creative Communications (CCC) at MICA.

MICA MDP Centrehas been developed as a centre of excellence at MICA to offer the best in management development programmes as per the current and emerging needs of the industry in terms of fully residential open MDPs, customised MDPs and specially designed in-company programmes.

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