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ISB&M offers two year full time PGDM in Marketing Management

Published On: 08 Mar 2018 | Last Updated On: 08 Mar 2018

The Pune based Indian School of Business and Management (ISB&M) is offering a two-year full-time Post Graduate Diploma in Management in Marketing Managing at its Nande campus. Approved by AICTE, the medium of instruction is in English. Ranked 91 by Business Today 2017. The total fees for this course are Rs.8.50 lakh. The eligibility for applying for PDGM in Marketing Management is graduation with 50% marks.

Selection at ISB&M

Getting selected at the School, especially the Pune campus is very complex as its selection criteria revolves around your ability to cope with demanding environment existing at its campus, your ability to build career with MNCs and high profile Indian firms, your openness and ability to learn new social and cultural habits and values, those professional MNCs, especially seek. In order to succeed in ISB&M, you must develop learning attitude for a career and imbibe an open minded attitude towards exploring newer experiences and make earnest efforts at self-development.

Elective Course

For each of the PDGM Programs, you have to select courses equivalent to 60 credit points in any of the following combination: Marketing with Finance, Finance with Marketing, Marketing with Media and Communication, Insurance & Risk Management with Marketing/Financial/Media & Communication; Marketing/Finance/IRM/HR with Supply Chain & Operations Management (Only for Engineers), HR with Marketing,, HR with Industrial Relations, Marketing with Healthcare Management and Marketing with Social Sector Management.

The evaluation of a student depends upon parameters such as Continuous Evaluation including quizzes, assignments, live projects, case analysis and comprehensive viva 70% and End Term Examination 30%. You need to create the right blend between the core course and elective courses.


The subjects under this core course is Marketing Research, Sales and Distribution, Product and Brand Management, Service Marketing, B2B Marketing, Consumer Behavior, Retail Management, Lifestyle Retailing, Marketing of Financial Services, Integrated Marketing Communication, International Marketing, Digital Marketing, Customer Relationship Management, Mail Management, Retail Branding, Rural Marketing, Advance Social Marketing and Strategic Marketing.


The interested candidates can apply online from the School's official website with requisite information.

GD and PI

If you are shortlisted, then you will be called for group discussion based on the score you have obtained in CAT/XAT/MAT/ATMA/CMAT, followed by a personal interview based again on the performance in the group discussion.

Key Dates

MAT 2018 May registration last date is on April 27, while MAT 2018 May for PBT Admit Card download commences on April 28. The MAT 2018 paper based test will be held on May 6. There are 120 seats vacant and the maximum salary offered by the companies at the campus recruitment is around Rs.16 lakh CTC per annum.


The key recruiters who visit the campus are Aditya Birla Group, American Express, Asian Paits, Bajaj Allianz, Bharti AXA, Blue Star, Cummins, Deloitte, Deutsche Bank, Ford Motors, HCL, ICICI Securities, Idea Cellular Services IndusInd Bank, Jet Airways, Kotak Mahindra Bank, L&T Infra Finance, Network 18, PepsiCo, Raymonds, Taj Group of Hotels, Tata AIG Insurance, Thomson Reuters and Virgin Mobile India.

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