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myBskool.com ties up with MMA to offer free online mini MBA

Published On: 27 Nov 2012 | Last Updated On: 07 Dec 2012

Keeping pace with the global trend of MOOC’s (Mass Open Online Courses) offered by the Harvards and Standfords, Chennai based myBskool.com has partnered with the Madras Management Association (MMA) to offer a 100 day 100 hours free online mini MBA programme. The content for the programme has been co-created in partnership with IIM Ranchi and has been hosted on myBskool.com's Social Learning Platform and is already being used by students at IIM Ranchi, IMT – Ghaziabad & other B-Schools.

“It is estimated that India will require close to 20 million managers over the next 10 years with basic knowledge in business fundamentals & concepts. It is a well known fact that there is already an acute shortage for managers at the entry and middle levels where the demand is only expected to grow exponentially in the years to come. Our mission at MMA is to provide quality management education to the masses and this partnership with myBskool.com is another step towards our mission.” said Group Captain. R Vijaykumar, VSM, Executive Director, MMA.

The free online mini MBA is a condensed version of a full fledged MBA & is aimed at providing a solid foundation in current business theory and practices.

Online video lectures and case studies by top management faculty will cover subjects like Fundamentals of Accounting, Principles of Marketing, Managing Human Resource, Essentials of Business Communication and Business Strategy.

PWC Davidar, Special Secretary, Higher Education Department said“Similar products like Coursera and Edx have just developed abroad a year back. The fact that India has launched it just one year later is truly commendable. This is something that is the future of education. Corporates now have the best option of putting their employees to this free online mini MBA to upgrade their skill, one that can be accessed anywhere as opposed to employees given a fully paid 2 year off to enroll for a course to learn the same skills.”

Working professionals, executives, small business owners and students interested in improving their business knowledge and managerial skills without a formal qualification in management will find this course apt and useful.

"Online education is becoming more popular both among students and employers due to its flexibility and affordability. It may be noted that initiatives like Coursera of the Standford have attracted millions of learners for their online courses across the globe. Many more renowned Universities worldwide are moving into the era of internet based education." said Prof. MJ Xavier, IIM Ranchi."The myBskool course content has been designed keeping in mind India’s relevant context & globally relevant content." he added.

About the Partnership

While myBskool.com brings state-of-the-art technology and world class content in the form of video lectures co-created with IIM Ranchi, MMA would bring to the table experts from the industry for Live Virtual Classes conducted as a part of this 100 day free program.

“The pedagogy involves pre-recorded video learning modules with fully interactive and collaborative features like the discussion forums, online chats, quizzes and live virtual classrooms. The entire course content will be made available on an anytime, anywhere learning mode using the "portable classroom" model. As working professionals would need to take a break in career to be physically present for classes, it is a challenge for most of them to pursue higher education. myBskool.com is offering this mini MBA in online mode to break the barriers of time and distance,” said Mr. Swaminathan K, CEO, myBskool.com.

In order to motivate learners and complete the course, myBskool.com would be awarding a Badge of Honour to every learner who meets certain pre defined criteria.

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