The significance of media has been felt by all fields and it’s being difficult to be kept out of sight these days. It is very important for any business such as marketing or advertising strategy to enhance and update knowledge about new products or services which in turn will lead to overall success of any business enterprise.

 

For information on institutes offering media management programs click here.

 

The purpose of media management is to provide students with a prospect to learn about fundamental aspects of business which they may not be familiar with, which also include accounting, management and strategy as well. Certainly, students will also come to know about different aspects that will prove helpful in developing skills needed to get regular media management task.

In addition to this the program aims at developing skillful business managers who are capable of working with online technologies but also with conventional media so as to promote products and services in the highly competitive market of today.

Few Key Skills for Media People: -

 

  • Brilliant power of expression
  • Good leadership abilities
  • Good organizing abilities
  • Must have the ability to take initiatives and work hard
  • Perfectionism and objectivity in day-to-day activities
  • Innovative and ability to be an entrepreneur


Few courses offered in this field: -

 

  • Certificate course in Media Management
  • Diploma in Media Management
  • Master of Arts in Media Management
  • MBA in Media Management
  • Post Graduate Diploma in Media Management

Basic Eligibility

UG:

 

For admission into a under graduate program a candidate must have completed his/her higher secondary education or 10+2 from a recognized institute. The duration of the program is of 3 years.


PG:

 

For admission into a post graduate program the eligibility criteria varies depending upon the course and the college. Some might require graduates with/without MBA entrance exam scores. The duration of the program is of 2 years.


Others:

 

Eligibility Criteria for Certificate and Diploma courses: -

For admission into a under graduate program a candidate must have completed his/her higher secondary education or 10+2 from a recognized institute. The duration of the program is of 3 years.


Job Prospects

After completing a course in Media management there are numerous job options available. With the balanced growth of multinational companies, they have recognized the need for systematic and efficient management performance. This has lead for limitless job opportunities for the management graduates with good remuneration, scope, status for professionals and personal growth.

One can seek employment in sectors such as radio, print journalism, publishing, public relations, research, advertising and television. There are numerous industries as well as professional designations. Few of these job profiles are digital production/management, online content manager and various others in technical department. Media management is certainly a valuable asset for those who are willing to work at a supervisory level.

Pay package: -

Initial pay scale for media managers ranges from Rs.25,000 to Rs.30,000 per month while the salary for MBA professionals can expect a higher salary. Salaries vary widely depending on the factors such as experience and designation you’re in but a lot of professionals report that income is considerably higher than the non-MBA counterparts.

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