Sales and Marketing is a field in management which deals with sales and marketing of the firm’s products and services. The major objectives of firms are to promote and sell their products and services. To carry out the product promotions, marketing, advertisement, sales and public relation every firm whether small or big must employ professionals who would take care of all these things. These tasks are carried out by Sales and Marketing Managers. They direct policies such as marketing strategies which includes promotion, market research, pricing, product development sales, and advertisement etc.

Detailed marketing strategies are developed by sales and marketing managers for a firm. By doing this they can analyze the demand and supply of the products and services in the market. They can also recognize the key competitors and potential markets such as retailers, government, businesses, wholesalers and general public. The main aim of all the firms in this sector is to maximize the market share and profits by developing valuable pricing strategies and also maintaining customer satisfaction.

 

Few courses offered in this field: -

 

  • Advance Diploma in Marketing and Sales
  • Advance Diploma in Software Marketing
  • Diploma in Marketing and Sales
  • Master of Business Administration in Sales and Marketing
  • Masters Diploma in Business Administration (Marketing)

Basic Eligibility

UG:

 

For admission into bachelor’s degree a student must have a higher secondary education or 10+2 or equivalent. The duration of this program is of 3 years.


PG:

 

For admission into master’s degree a student must have a bachelor’s degree in any stream. The duration of this program is of 2 years.


Others:

 

Eligibility Criteria for Advance Diploma Courses: -

For admission into Advance diploma course a student must have a higher secondary education or 10+2 or equivalent. The duration of this program is of 6 months to 1 year.

Eligibility Criteria for Diploma Courses: -

For admission into Diploma course a student must have a higher secondary education or 10+2 or equivalent. The duration of this program is of 6 months to 1 year.


Job Prospects

After pursuing a course in sales and marketing from a reputed Institute, a student has a option to build a lucrative career in this field. Sales involve meeting and fixing targets and work on strategies. They take on distributors and plan sale outlets. Marketing requires planning of strategy so as to deliver goods and services efficiently to the customer.

Sales and Marketing sector includes pricing, product development, sales promotion, market research and distribution. Almost in all companies sales or marketing managers are being employed.

Sales and marketing managers usually work in advertising, manufacturing, finance and insurance, retail, publishing etc. The majority of public relations managers work in insurance, scientific, technical services, professional, and educational institutes and in health care services.

 

Pay packages: -

Those who have completed their courses in Sales & Marketing can get a job as a Manager in any firm and begin their career with a basic salary of Rs.20,000 to Rs.25,000 per month mostly in private sector. The salary package in public sector is lower than that of in private sector.

 

The salary may increase depending upon certain factors such as qualification, job profile and experience. For those who are working at senior level and specialized in sales & marketing can earn a salary up to Rs.50,000 to Rs.60,000 per month.

MBA Colleges for Sales & Marketing Management in India

361 Degree Minds Consulting

Chennai, Tamil Nadu, India

361° Minds (361DM), Chennai was established in 2006 by by Gopi, Ram, and Ritu. The core objectives were to bring about higher learning retention and transfer and showing measured results on the ground. 361 Degree Minds (361DM) is a learning and education...

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Aarti Institute of Professional Studies

New Delhi, Delhi, India

Aarti Institute of Professional Studies (AIPS), New Delhi was established in 2001 with an aim to provide professional education to youth and newer avenues of employment. This institute is recognised by UGC, AICTE and DEC which are providing any type of professional...

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Aarupadai Veedu Institute of Technology

Chennai, Tamil Nadu, India

Aarupadai Veedu Institute of Technology (AVIT), Chennai was established in 1998 and managed by Vinayaka Missions University, Salem. The college is approved by NBA-AICTE, New Delhi and affiliated to Anna University, Chennai. The aim of the college is to provide...

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ACCMAN Institute of Management

Greater Noida, Uttar Pradesh, India

ACCMAN Institute of Management (ACCMANIM), Greater Noida is approved by AICTE, ministry of HRD, Govt. of India. ACCMAN Institute of Management is a leading B-School founded by Balibhadra Foundation of New Delhi, working with the mission to provide world class...

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Accord School of Business, Kolkata

Kolkata, West Bengal, India

Accord School of Business (ASB), Kolkata is recognized by Punjab Technical University. ASB is bringing together the students combining with best leadership qualities, academic achievement and relevant work experience into a diverse, collaborative community where...

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Accurate Institute of Management & Technology

Greater Noida, Uttar Pradesh, India

Accurate Institute of Management & Technology, Greater Noida and School of Inspired Leadership, Gurgaon emerged as winners and secured No. 1 position in Northern Regional Final of the 16th Student Management Game- 2012 organized by AIMA, qualifying for the...

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ACE Business School Pune

Pune, Maharashtra, India

ACE Business School (ACEBS), Pune is registered under the provisions of Bombay Trust Act, 1960. ACE Business School has consistently focused on designing practice oriented learning and a contemporary industry-focused curriculum, driven by our strong corporate...

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Advanced Institute of Management

Delhi, India

Advanced Institute of Management (AIM), New Delhi provides regular & distance courses through various UGC, DEC (IGNOU, New Delhi), AICTE & MHRD (Government of India) approved universities. Advanced institute of management is one of the premier institutes in...

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Aizaz Rizvi College of Journalism & Mass Communication, Lucknow

Lucknow, Uttar Pradesh, India

Aizaz Rizvi College of Journalism & Mass Communication (ARCJMC), Lucknow provides state-of-the-art training to young graduates aspiring to a career in journalism and mass communication. The aim of the course is to maximize the student's employment potential. To...

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Akashdeep Institute of Management and Technology

Jaipur, Rajasthan, India

Akashdeep Institute of Management and Technology (AIMT), Jaipur was established in 2008.It is approved by AICTE and affiliated to Rajasthan Technical University. It is a modern and dynamic educational institution providing high quality courses in an environment...

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