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Electronic Media

Published On: 28 Apr 2010 | Last Updated On: 20 Aug 2013

Mass Communication is an essential catalyst for national development and social change. The conceptual change in the perception of masses is chiefly due to the profundity of impact of electronic communication technology which has revolutionized all mass communication systems. According to a government study more than eighty percent of the households in the country have TV sets and more than two thirds people in metros have cable connection which is even spreading rapidly to smaller towns and sub-urban areas through DTH services.

The largest single medium of communication reaching the masses with news, entertainment, education, information and influencing their lifestyles, thoughts and emotions is the electronic media through its various modes.

Course Details:

It has been belatedly recognised by the universities that they are required to play a big part in the production of this manpower and it is for this reason that University Grants Commission (UGC) has decided to set up centres for education and training in mass communication in the university system of the country.


Electronics Journalism course is a sub-group which comes under the general Journalism/Masscom course. There are several Bachelor's/Post-Graduate degrees in journalism/masscom. Minimum eligibility for Bachelor degree in journalism is 10+2 and for Post graduate degree courses a Bachelor degree in journalism.

The duration of these courses differs in various institutes. Moreover some institutes also provide one year certificate courses in journalism for which eligibility is 10+2. There are also courses in specialized areas of journalism like sports, television, photo, press law etc.

Nature of Work:

In the electronic media, while the students are encouraged to express their creativity unfettered, there is an emphasis on the non-fiction format. The programme curriculum is introductory in nature and prepares students for entry level careers as directors and producers and the specialists skills of technicians and others involved in the collaborative media production process.

Career Prospects:

The proliferation of TV channels particularly a number of 24/7 channels have opened up career opportunities in electronics media. Career options are there in public broadcasting agencies like Doordarshan or private broadcasters.

One can be a field reporter, writer, editor, researcher, correspondent and in-studio anchor, presenter and news analysts. These professionals also can work in a number of fields like direction, production, camera, graphics, editing, sound, programme research, script writing etc.


The minimum salary given in private channels is Rs. 15,000 to Rs.30 000 for reporters and senior reporters, Rs. 25000 to Rs. 40,000 for the chief reporters and sub-editors, and Rs. 45000 to 1,20000 for editors. Private sector even offers higher remuneration for senior reports and editors including lucrative various fringe benefits.

However salaries offered depend on the company one is working with. Field journalists are given travel and stay expenses as well as allowances are additional with all pay packets. Freelancers can have good earning depending upon the nature and extension of their business.

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