About the Course
Bachelor of Design (B.Des.) in Fashion Communication is a 4 year full time undergraduate course, the eligibility for which is a minimum of 50% marks in Higher Secondary Certificate (10+2) examination from a recognized board in the country. The programme is spread over 4 years, divided into 8 semesters of six months each. The cut-off marks for application in this course varies from institute to institute. In various recognized universities, there are entrance tests held followed by an interview, besides taking the 12th marks into consideration, to judge the eligibility of the candidate seeking admission.
Benefits and Advantages of the course
The process of introduction and orientation with fashion communication is spread over 2 semesters, with subjects like Fashion studies, history and philosophy of design, communication concepts and processes, writing skills, consumer behaviour in fashion, computer applications, graphic design, visual merchandising, photography, and design methodology. This culminates in an integrated term project where students are able to use the software and tools actually used in the industry at the time in order to create their projects. The fifth and sixth semesters is when specializations come in and there is a greater focus on the core of the course with creative input as well as output.
A greater cognition of specialized subjects is gained through a further study of contextual subjects, attending various seminars, and of course through the design projects. During this time students also have to equip themselves with the skills of client interaction, presentation, project management, and finances, in order to turn their design skills into profitable business or acquire high paying job in already established companies.
In order to sustain in this field, working well with people is of paramount importance, irrespective of whether you’re looking to start your own business or join an existing one. In the case of the former people skills will really dictate how you are able to establish and grow your business in the already competitive fashion industry, while in the case of the latter, understanding the client’s vision and working with your design team will directly affect the quality of your work and the satisfaction of your client. After having completed your bachelors’ degree, one can opt for a masters’ degree, or enter the professional sector immediately.
Eligibility for B.Des in Fashion Communication
Candidates wishing to apply for the course need to have passed their Higher Secondary Certificate with a minimum of 50% marks in any stream, from a recognized board. After application, some colleges/institutes may hold an entrance test followed by an interview to judge the eligibility of the candidate for the course.
Most institutes offering the course admit the students based on their performance in their HSC exam in any stream. Some institutes conduct their own entrance tests for offering admission. Admission process generally varies across colleges.
Such graduates may be hired as Promotion and merchandising officers, Fashion assistants, Fashion advisers, Fashion stylists, Teachers or lecturers, Fashion designers, Fashion journalists, Sales executives, Fashion consultants, area operations managers, etc.
Promotion and merchandising officers, Fashion assistants, Fashion advisers, Fashion stylists, Teachers or lecturers, Fashion designers, Fashion journalists, Sales executives, Fashion consultants, area operations managers, etc.
The average full time fee charged for the course in India ranges between INR 0.79 lakhs to 7.13 lakhs, and the average salary offered to such professionals is 3.58 lakhs per annum, increasing with experience and expertise.