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Communication Design from MIT Institute of Design

Published On: 06 Feb 2018 | Last Updated On: 06 Feb 2018

About the course

One of the keys to effective communication with your audience is design. Good communication design allows you to cut through the media clutter and talk persuasively with your readers and viewers. At ISDI, we help you explore communication design in all its aspects — colour theory, interactive design, photography, typography, graphic design, print design and a whole lot more.

Communication Design, 4-year undergraduate course, helps students better understand audiences and use a variety of innovative techniques to reach out to them. Our programme enables you to achieve the creative transition between words and pictures to telling compelling stories through multiple media.

Admission Process

Following documents must reach Admissions office via courier within 7 days from the date of successful submission of the online application form

ü  Declaration Form

ü  2 Passport size recent photographs against a plain background

ü  Photocopy of Valid ID proof

ü  Copies of Mark sheets of the course last completed (10th or 11th or 12th grade if completed)

ü  On completion of online application form it will lead you to the online fee payment gateway to pay the fee online. (Application Fee for ISDI Challenge is Rs. 3500 (Rupees Three Thousand Five Hundred Only) (Non-refundable))

ü  If not paid immediately or any failure you can make the application fee payment via Paytm.

ü  Alternatively, you may also send a Demand Draft in favour of “ISDI” payable at Mumbai.

Advantages of Communication Design

Speeds the sending of information 

Communication technology tools like electronic mail and text messaging systems speed up the sending of information within and outside of the organization.  Also with the use of decentralized computing systems, sharing of information within an organization is very first because all data is accessed from one central unit ‘’Database’’ and it is shared across different departments within the organization.

Improves organizational communication

Communication technology helps in the creation of a shared information environment in an organization.  Organization information is organized in one central location, allowing any one access that information as they need. Also technologies like electronic mail, will enable low level employees communicate with the manager without any need of having a dedicated time for meeting. This allows information to flow easily from the bottom to the top without any barriers.

Speeds decision making in an organization

 Since communication technology speeds the transfer of information, employees in an organization can easily consult each other and analyze information in a shortest period and make a decision.   Also with the use of (OLAP)Online analytical processing, employees can perform queries on a database to get data about a specific client  or matter and make a quick decision basing on the data retrieved from the database about that specific client or matter.

Influences the way people interact in organizations 

Let’s look at an organization were you only see the operations manager twice a week, by the time he comes, everyone will need to speak to them and they will have less time for each of you. But with electronic mail, you can simply draft an email and send it to your superior or workmate. In this case, they don’t have to stop what they’re doing to attend to your matter, but you will get an instant reply and then you continue with your work.

Structures organizational life  

Communication technology puts everything were it is supposed to be. No need to see papers and files everywhere in the office. All data is stored on the database, and you will have less paper work in the organization which makes life easier at work. Also the organization will spend more time on other productive section since the time to organize their data is saved by technology.

Supports open discussions

Most organization has used the internet to create organizational forums where members of the organization can discuss about various issues and get a solution. In this case members can suggest on areas of improvement within the organization.

Eliminates stereotypical classifications 

According to Urban Dictionary, Stereotypical is a term used to define all people of a certain belief into a mostly negative category that may only reflect a selected few of the racial demographics. With communication technology, all this will be eliminated because there is no face-to-face communication. Stereotyping of employees can result into poor performance and lack of self esteem amongst employees, so it is a wrong character.

Provides a voice to those who normally would not speak up in groups

Face-to-face communications tends to be difficult to some people, so the use of communication technology will help them communicate effectively at work. Some employees might have a fear of face-to-face expression, but these employees might have relevant suggestions or contributions which can help the organization grow, so they can easily use technological tools like electronic mail to voice out their concerns.

Job Opportunities

Many of the positions you can apply for with a bachelor's degree in communication design fall under the umbrella of graphic design. According to the U.S. Bureau of Labor Statistics (BLS), the number of graphic design jobs was predicted to increase by 3,600 jobs or 1% from 2014-2024.

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