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Industrial Design from MIT Institute of Design

Published On: 06 Feb 2018 | Last Updated On: 27 Mar 2018

About the Course

In a legal sense, an industrial design constitutes the ornamental or aesthetic aspect of an article.

An industrial design may consist of three dimensional features, such as the shape of an article, or two dimensional features, such as patterns, lines or color. The detailed study of these concepts will be discussed in the course




Admission Process

·         Studio Test and Personal Interview at MITID campus in Pune.

·         Selection Criteria

·         Affection towards working with Materials.

·         Ability to work within fixed timelines and deliver quality.

·         Ability to be a fast learner (openness toward learning).

·         Attitude towards precision work.

·         Ability to work with the team.


Form Submissions- 28th February 2018

Design Aptitude Test- 1st April 2018 (Tentative)

Result of DAT- 16th April 2018

B. Des Studio Test & Interview- 2nd to 9th May 2018

B. Des Final list- 11th May 2018

M. Des Studio Test & Interview- 10th to 15th May 2018

M. Des Final list- 17th May 2018

Benefits and Advantages

A good design creates a distinction and value for your product. While much of that distinction and value exists as the physical product; a fair portion of it resides in the user’s mind. The pleasure, satisfaction or fulfillment a user derives from the use contributes significantly to the brand’s value. 

In the very essence production is the means of fulfilling the desires of the customer. The better that job is done the better your business performs. The benefits of a good design can be arranged in a number of different classifications. The “Four Powers of Design” is one model which can be very useful to understand these benefits.

 Design as differentiator: Design acts as a source of competitive advantage on the market through brand equity, customer loyalty, price premium, or customer orientation.

 Design as integrator: Design as a resource that improves new product development processes (time to market, building consensus in teams using visualization skills); design as a process that favors modular and platform architecture of product lines, user-oriented innovation models, and fuzzy, front-end project management.

 Design as transformer: Design as a resource for creating new business opportunities; for improving the company’s ability to cope with change; or (in the case of advanced design) as an expertise to better interpret the company and the marketplace.

Design as good business: Design as a source of increased sales and better margins, more brand value, greater market share, better return on investment (ROI); design as a resource for society at large (such as inclusive design and sustainable design)

Competitive Products and Services: Industrial design differentiates your products by incorporating elements of ergonomics and aesthetics along with usability. This differentiation sets your products apart from the others’ and adds value to your brand.

Enhanced User Experience: Industrial designers keep in mind the targeted users of the product to fulfill their expectations from it.  They create a visual appeal as well as incorporate enhanced functionality and usability to ensure better user experience.  

Strengthened Brand: Designs acts a means of communicating with the customers. Designs tell customer that the company understands their expectations and delivers them with the fullest of competence. A good design strengthens the brand and creates a positive and compelling force to recommend and to buy again.

Job opportunities         

Jobs directly related to your degree include:

·         Clothing/textile technologist

·         Colour technologist

·         Exhibition designer

·         Furniture designer

·         Industrial/product designer

·         Interior and spatial designer

Jobs where your degree would be useful include:

·         Advertising art director

·         Automotive engineer

·         Graphic designer

·         Materials engineer

·         Product manager

·         Production designer, theatre/television/film

·         Purchasing manager

·         Stylist


A bachelor's degree in industrial design, architecture or engineering is essential for this career. In addition, an internship and work portfolio are beneficial for securing entry-level positions.

According to the U.S. Bureau of Labor Statistics (www.bls.gov), many industrial designers go on to earn a master's degree in business administration because the industry is increasingly emphasizing strategic design and products that suit the client's overall business plan. Industrial designers with knowledge of accounting, marketing, quality assurance, strategic planning and project management may be more attractive to employers.

Career Skills

Industrial design is a combination of art and engineering; drawing skills, creativity and technical knowledge are critical. Industrial designers must have a good sense of color, balance and proportion, as well as good verbal, visual and written communication skills.

Industrial designers usually choose to work on products in a specific industry, such as the medical, automobile, or technology industry. Successful designers know how to combine art and engineering, and incorporate sustainability, usability and aesthetics. An understanding of marketing, quality assurance, and project management can be helpful for an industrial designer to attract more clients.

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