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M.Des Fashion Management and Marketing from MIT Institute of Design

Published On: 06 Feb 2018 | Last Updated On: 27 Mar 2018

About the Course

The M.Des Fashion Management & Marketing course prepares you for a fashion management career in the domestic or international fashion industry by delivering an innovative and relevant fashion business curriculum.

Working closely with fashion industry professionals, fashion organizations and industry role models and mentors, on the masters course you develop a diverse skill base that will enable you to have a wider, clearer and more relevant understanding of the business of management and marketing behind the fashion industry.

This course provides inside knowledge of industry strategies and cultures on a global basis combined with a strong grounding in key business skills including: finance; risk; leadership; organizational and change management; strategy; marketing and entrepreneurship.
In addition you also develop essential knowledge on industry management specific to fashion - strategic innovation and technology, product sourcing and supply chain management issues.
You benefit from being part of the multidisciplinary design environment at MITID, working alongside students on B.Des & M.Des. Fashion Design, along with Strategic Design Management.

Benefits and Advantages of the Course

·         Examination of the main areas related to issues within fashion, creative management and marketing.

·         Study of customer communication and promotion

·         Development of a personal project

·         Study of project management, planning and innovating fashion strategy

·         Planning to succeed and innovating fashion strategy

·         Professional practice and a work placement opportunity

·         Self-directed final major project that builds on the interests developed throughout the course.

·         Dedicated base room

·         IT facilities loaded with latest business and image design software

·         Media store with cameras, camcorders, lighting equipment, slide and data projectors, light boxes and recording equipment.

·         Institute Library with varied titles of a specialist nature

·         Lecture programme with guest speakers.

Product Design Courses

In a short span of 9 years MIT ID has emerged to be one of the best Product Design institutes in India. Similar to other premier Product Design Institutes in India, the product Design program at MIT ID is part of the Industrial Design discipline. It has been the earliest programs since the inception of Institute in 2006.

The Product Design Programs offer the learners to understand the various approaches, processes and systems to address human needs by creating tangible products. In the various courses that the learners pursue, the emphasis is on learning-by-doing and following a comprehensive process of designing, producing and marketing products, systems and services. Of the many Product design courses in India the Product Design Programs at MITID are unique.

The courses covered in the Program make the students understand concepts like design ethnography, design research, Ergonomics, Design Process, Strength of Materials, History of Design, Green Design, sustainable design and System Design. Of the many Product design courses in India the one at MIT ID emphasizes on the holistic learning.

Product design courses in India have opened up a variety of career options. The products, systems and services created are to be used in homes, workplaces, institutions, places of leisure and outdoor spaces for public interaction.

Design Management

M.Des in Design Management is a unique management program offered in a creative multi-disciplinary environment. Design is gaining importance as a fresh way of solving complex business problems and driving innovation. The program is built on strong foundation of design thinking and holistic business management. The program offers a mix of inputs on latest design methods and approaches and combines them with real life case studies and applications from the business world. The program builds the critical thinking and execution skills required in today’s worlds and prepare the learners to use design to solve real life problems faced by industry and society.

Admission Process
The basic eligibility for admissions in the M.Des Program is Graduate or its equivalent (10+2+3 minimum), the students have to clear the admission process comprising of Design Aptitude test followed by studio test & personal interview.

Course Duration

FULL- TIME M.Des (2 YEARS) - 4 semesters

The M.Des program is 2 years (4 semesters) duration intensive professional program.
Specializations offered 

The learners have to select the specialization they are interested at the time of application. The selection of learners is based on whether they have the set of skills required for the specific discipline opted.

Job opportunities

Graduates in fashion design and management can work with apparel manufacturers, designers, haute couture, wholesalers, leather companies, boutiques, jewellery houses, importers and many of the major and independent retailers. People who love to be associated with glamour can get into fashion show related careers, like fashion photography, costume designers etc. Placement may be in fashion manufacturing, distribution, retailing or any related marketing area.

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