World University of Design- MBA program in Design Strategy and Management

World University of Design (WUD), a UGC recognised university and India’s first and only university dedicated to education in the original domain had announced admissions to a specialised industry oriented 2-year MBA Degree program in Design Strategy and Management. Admissions are open for the academic year 2019. The unique curriculum encouraging creativity and innovation also offers an Executive Degree pathway for working professionals.

Elaborating on the MBA Courses offered at WUD, Dr Sanjay Gupta, Vice-Chancellor, said, “Design can be found at the crux of almost every industry today as increasingly businesses realize that a well-designed product and service is integral to their success. Building an Innovation capacity has become a survival tool for every organisation. A trained Design Manager acts as a bridge between the creative and business side of a company. It is via the power of Design thinking and Innovative methodologies that the Design Manager can build in an Innovation Capacity amongst the people in the organisation.

Our newly introduced MBA course in Design Strategy and Management will offer a unique synergy of Design Education as applied to business. A good understanding of design and its application will provide a significant advantage to managers across industries. At WUD we provide access to excellent facilities and traditional workshops which are supported by an advanced range of technology for students to have firsthand experience”.

According to The Future of Design Education in India Report by 2020, the potential market for design in India is expected to be INR 188.32 billion (GBP1.43 billion). The number of designers required by 2020 across design domains will be over 60,000 annually, provided the design potential is fully realised.

Design management graduates have therefore multiple avenues available to them from product development or brand strategy involving advertising, marketing and other brand-building areas of operations. Depending on their educational background, an MBA Graduate in Design Strategy and Management can also work in varied fields like product development, packaging, services or research and development across nearly all industries.

The University has International Collaborations with foreign Universities like University of Huddersfield, Oxford Brookes University & the University of the West of Scotland, UK; Emily Carr University of Art & Design & Vancouver Film School, Canada; École Nationale Supérieure des Arts et Industries Textiles (ENSAIT), France. WUD offers the country’s most extensive range of creative courses. It also follows a unique curriculum that encourages Research, Academic Excellence, Industry Preparedness & Social Innovation.

Admission will be facilitated via CAT scores and a Design Management Aptitude Test (DMAT) followed by a personal interview, details of which are also available online at Interested students can be a part of the counselling session to get further details on career opportunities, growth prospects and remunerations.


About World University of Design

World University of Design (WUD), located in the education hub of Rajiv Gandhi Education City in Sonipat, Haryana, boasts of highly qualified faculty members who have been educated and trained at prestigious institutes such as NIFT, NID, LCF -London, FIT – New York, SPA and Delhi College of Art among others. WUD has consistently focused on student-learning experience.

The university is being shaped and mentored by an illustrious Advisory Board comprising of stalwarts from the field of design such as Mr AG Krishna Menon, Ms Payal Jain, Mr Peter D’ascoli, Mr Amardeep Behl and Ms Neha Kirpal. WUD is also a full member of Cumulus, the international association of universities & colleges of art, design & media that has over 160 member universities in 60 countries. This provides the broadest possible access to WUD students to interact and engage with international students on a global scale.

Image source: WUD website

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