World University of Design offers two year MBA Degree in Design Strategy and Management

With the aim of harnessing the humongous scope as a career option, cutting across sectors, the World University of Design (WUD), a University Grants Commission (UGC) recognised and the country’s first and only university dedicated to education in the creative domain has announced admissions to a specialised industry oriented two-year MBA Degree Program in Design Strategy and Management. As per the ANI report, the admissions are open for the academic year 2019. The unique curriculum encouraging creativity and innovation also offers an Executive Degree pathway for working professionals, noted the report.

Dr Sanjay Gupta, Vice Chancellor of WUD, is quoted as saying by the agency report, “Design can be found at the crux of almost every industry today as increasingly businesses realise that a well-designed product and service is integral to their success. Building an Innovation capacity has become a survival tool for every organisation. A trained Design Manager acts as a bridge between the creative and business side of a company. It is via the power of Design thinking and Innovative methodologies that the Design Manager can build in an Innovation Capacity amongst the people in the organisation.

Our newly introduced MBA course in Design Strategy and Management will offer a unique synergy of Design Education as applied to business. A good understanding of design and its application will provide a significant advantage to managers across industries. At WUD we provide access to excellent facilities and traditional workshops which are supported by an advanced range of technology for students to have firsthand experience.”

Potential Market

Citing the Future of Design Education in India Report by 2020, the report said that the potential market for design in India is expected to be Rs. 188.32 billion (GBP 1.43 billion). The number of designers required by 2020 across design domains will be over 60,000 annually, provided the design potential is fully realised. Design management graduates have therefore multiple avenues available to them from product development or brand strategy involving advertising, marketing and other brand-building areas of operations, said the report.

Stating that depending on their educational background, an MBA Graduate in Design Strategy and Management can also work in varied areas like product development, packaging, operations or research and development across nearly all industries, the report went on to add that the varsity has International Collaborations with foreign Universities like University of Huddersfield, Oxford Brookes University and the University of the West of Scotland, UK; Emily Carr University of Art and Design and Vancouver Film School, Canada; École Nationale Superieure des Arts et Industries Textiles (ENSAIT), France.

WUD offers the country’s most extensive range of creative courses. It also follows a unique curriculum that encourages research, academic excellence, industry preparedness and social innovation.

Admission will be facilitated via CAT scores and a Design Management Aptitude Test (DMAT) followed by a personal interview, details of which are also available online at Aspiring students can be a part of the counselling session to get further details on career opportunities, growth prospects and remunerations added the report.

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