Be a leader by pursuing MBA Digital Marketing from Suresh Gyan Vihar University

If you have just the right kind of acumen to catch up with the nuances of fast emerging technology and if you are armed with a graduation, all you need to do is to pursue an MBA program in Digital Marketing from Sursh Gyan Vihar University.

Rapid advances in technology and digital media are completely transforming business landscapes and marketing paradigms. Today, with more than 40,000 searches occurring per second across the globe, digital marketing is proving to be a gateway to reach new audiences across the globe for business. With SGVUDE’s Digital Marketing MBA programme, you will gain the skills necessary to maximize the brand’s online presence on mobile, search engines and social media platforms. You will learn to develop, execute and optimize the online strategy as per the goals of a business and create data-driven campaigns that will increase the overall conversion rates. The program shares insights on best web marketing techniques and strategies that can be used to tackle real-life business challenges encountered on daily basis. Also, learn to directly apply the knowledge of the digital marketing landscape to the goals an organization is trying to achieve.

Objective

  • Various digital marketing strategies and the ways they interact with traditional marketing channels
  • Application and integration of online strategies into different business models
  • Analysis of online opportunities related to business goals
  • Web data analysis to building online marketing campaigns
  • Leveraging social media and other online channels
  • Market Segmentation based on consumer behaviour
  • The role of the website and Search Engine Marketing
  • Online marketing channels including mobile, display, email etc.

Curriculum

You have four semesters in this program. The first one has subjects such as Modern Business Organization and Management, Global Business Environment & Economics, Accounting & Financial Management, HR & OB and Business & Corporate Law, while the second semester has subjects like Business Research Methodology, Modern Marketing Management, Information Technology for Business, Production Operations & SCM and Business Communication Skills. The third semester has subjects such as Business Policies & Strategic Management, Consumer Behaviour, Entrepreneurship & Innovation Management, Introduction To Digital Marketing and Strategic Marketing Management. The fourth and final semester has topics to cover such as Business Ethics & Corporate Governance, Web Analytics, Social Media & Search Engine Management, Search Engine Optimization and Project Work.

Eligibility

To join this program, you need to have minimum 50% marks in your graduation with a minimum duration of two years and the maximum of four years.

Fees

You can pay either lump sum amount in one go and save up lot of money or you also have flexi instalment scheme. In the lump sum fee payment methodology for Indian programs, out of the total fee of Rs.74, 400 you need to pay only Rs.62, 400 and you end up saving Rs.12, 000! Similarly, for the international program, if you pay $2500 you will save $600.

The Suresh Gyan Vihar University – Distance Education (SGVU-DE) is established in the year 2012 to serve the aspirant students who could not enter the regular colleges for higher education. Today owing to the quality of educational programmes offered and the degree awarded on par with the regular mode. There is a great demand for the programmes offered by Suresh Gyan Vihar University – Distance Education (SGVU-DE) around the country. SGVU-DE offers 5 programmes in UG & PG stream viz., BBA, BCA, PGDCA, MBA, and MCA.

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