Take an MBA degree in Branding and Advertising from Suresh Gyan Vihar University

If you are interested in pursuing a career in branding and advertising, then the MBA degree program offered by Suresh Gyan Vihar University is the best bet. The program covers core principles to allow you to gain a slew of knowledge, creative skills and practical abilities across various advertising and branding platforms. What is more, this course is also designed for those who are interested in various aspects of branding such as advertising campaigns, interactive digital media, audience measurement, corporate positioning, branding and consumer behavior. Last, but not the least, the course is also ideal for aspirants who wish to follow a career in this field or move into branding and advertising role from other background.

Objective

  • To provide thorough understanding of the utilization of advertising, integrated communication platforms and new media in the local, national and international markets.
  • To impart rigorous knowledge with comprehensive skills to develop students into effective managers.
  • To expose students to various facets of branding & advertising like brand positioning, complain management, strategic promotion, market research and communication effectiveness.
  • To expose students to cutting edge branding and advertising tools, methods and case studies.
  • To provide insights on different aspects of emerging market trends and different creative component involved in brand building.

Curriculum

The course is covered in four semesters. The first semester has subjects like Modern Business Organization and Management, Global Business Environment and Economics, Accounting and Financial Management, HR and OB and Business and Corporate Law. The second semester has Business Research Methodology, Modern Marketing Management, Information Technology for Business, Production Operations and SCM and Business Communication subjects to cover. The third semester has subjects including Business Policies & Strategic Management, Entrepreneurship & Innovation Management, Strategic Marketing Management, Fundamentals Of Advertising and Practices In Advertising. The fourth and last semester has subjects such as Business Ethics and Corporate Governance, Strategic Brand Management, Brand Positioning Strategies, Brand Marketing Programmes and Performance Measurement and Project Work.

Eligibility

To pursue the MBA in Branding and Advertising, you need to have passed graduation with minimum 50% marks. The duration should be a minimum of two years and maximum of four years.

Fees

You can choose either lump sum or flexible instalment of paying your fees. If you pay lump sum fees, you can save good money. In the lump sum fees for the Indian program the total fees is Rs.74,400 but you need to pay only Rs.62,400 and you save solid Rs.12,000. For the international program, if you pay $2500 you will end up saving $600. When it comes to instalment, you need to pay the fees in four instalments. The total fee is Rs.74, 000 while your first instalment fee is Rs.20, 400 and the rest of the three instalments you need to pay Rs.1800 each. For the international program, the fee plan is like this: the total fees you need to pay is $3100, while during the first instalment you need to pay $1000 and the balance three instalments you need to pay $700 each. For further details, visit sgvu.edu.in.

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