UGC issues Letter of Intent to IIMC giving it a deemed university status

IIMC -The Union Human Resource Ministry, Government of India has issued a Letter of Intent (LOI) to the Indian Institute of Mass Communication (IIMC) granting it the deemed university status, quoting an official, an India TV report said. The deemed university status will enable the institute to grant degrees instead of diplomas. The University Grants Commission (UGC) had in August recommended the HRD Ministry to grant deemed university status to the IIMC.

R Subramanyam, Secretary, Higher Education, MHRD said: “A LoI has been issued to the IIMC, and certain anomalies have been pointed out. Once they are removed, the institute will be granted deemed university status.”

The institute offers postgraduate diploma courses in journalism, advertising, and public relations and is one of the prestigious journalism schools in the country which functions under the Ministry of Information and Broadcasting.

IIMC Director General KG Suresh is quoted as saying by the report, “We look forward to itanalyzingand this is going to be a game changer in the field of media education in the country. There has been a big vacuum in that area. So far, we were preparing students for the industry but deemed university status would enable us to offer postgraduate courses, including Masters, MPhil, and workforce, and thereby, we would be able to prepare students for the academia as well.”

A four-member committee headed by BK Kuthiala, the vice-chancellor of Makhanlal Chaturvedi University in Bhopal, was formed by the UGC last year, which aimed at analyzing the proposal by the IIMC, the report said and added: “ The panel continually and two committees – one headed by Sachidanand Joshi, member secretary, Indira Gandhi National Centre for the Arts (IGNCA) and other headed by MS Parmar, vice-chancellor, Kushabhau Thakre University of Journalism – made the recommendation.”

UGC Recommendation

The UGC has recommended that the ministry should issue a LOI to the journalism school under the ‘De Novo’ category based on the committee’s recommendation and inspection team’s feedback. ‘De Novo’ refers to an institution which focuses on teaching and research in emerging areas of knowledge. It may be recalled that the Information and Broadcasting Ministry, Government of India had earlier in 2016, approved the plan to grant deemed university status to the IIMC.

Focus Area

Mass Communication has emerged as a major area of interest and has immensely contributed to the development & empowerment of society. As an academic discipline, it has rapidly acquired importance and become a major attraction for students. The information technology revolution has significantly contributed to the expansion of mass media. It has also posed significant challenges for students, teachers and practitioners of mass media. The rapidly evolving technology scenario is changing the very complexion of the discipline in a manner unknown to any other area of academic activity. It is a challenge which we accept as an essential part of life at IIMC.


IIMC considers communication as an imperative for development and is committed to serving society by providing world-class teaching, training and research, thus preparing students to take on the challenges of a highly competitive world. IIMC training programmes have been tailored to meet the needs of developing countries and this is what makes IIMC different from other centers of mass communication training in this country and elsewhere. To also gives a different identity and character to our alumni.

High Pedestal

IIMC enjoys pride of place in mass communication education, training and research. This is also reflected in various evaluation studies undertaken by media and professional bodies year after year. Over the past decade, IIMC has expanded its academic activities and started a number of specialized courses to meet the manpower requirements of the rapidly expanding media and communication industry. IIMC also makes a concerted effort to constantly innovate its programmes in order to meet the challenges thrown up by developments in the industry. The syllabi are reviewed every year to make changes and suitable modifications to make them relevant to the needs

of the industry.

Image -Elio Freites


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