University of Sunderland offers one year MA in Integrated Marketing Communications

The University of Sunderland is offering a one-year full/part-time post graduation degree, Masters of Arts in Integrated Marketing Communications, which starts on October 15 this year. By choosing and studying this course, you can boost your career options in marketing, communications, public relations, advertising or branding. You can also use your new knowledge and skills to make a positive difference to your organisation or set up your own agency or consultancy firm.


This course is for those that wish to work or develop their careers in marketing management, marketing and communications, branding, integrated marketing, PR or advertising. The course delivers an innovative student experience that links and integrates theory and practice in three disciplinary areas. You will have the opportunity to engage and study contemporary practice and examine the theoretical developments and latest thinking in integrated marketing communications. Areas studied will include the theory, management and implementation of integrated marketing communications, communications creativity and strategies, marketing and audience studies and analyses, communications and connectivity and the communications mix including PR, advertising and digital plus a major project.

Why Sunderland?

First and foremost, it has been ranked by the Latest Research Excellence Framework as World-leading research in business. The University also engages with real world practice, for example, with industry competitions, real life case studies, factory visits and the guest speakers program.

Course structure

Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other. Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments. Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research. The MA Integrated Marketing Communications programme is accredited by the Chartered Institute of Public Relations (CIPR) and affiliated to the Chartered Institute of Marketing (CIM)

Modules on this course include:

Core modules

  • Theoretical and Managerial Implications of Integrated Marketing Communications (30 credits)
  • Markets and Marketing in a Digital World (30 credits)
  • Public Relations: Theory and Practice 1 (30 credits)
  • Creative Advertising and Enterprise (30 credits)
  • Integrated Marketing Communications Project (60 credits)

Entry requirements

To apply for this course you will need a 2:2 honours degree, or equivalent in a business related subject. If you do not meet these requirements, you may exceptionally be considered (following an interview) at the discretion of the programme leader.

Fees and finance

The fees for this course are:

  • £5,600 if you are from the UK / EU and studying full-time
  • £12,000 if you are an international student and studying full-time
  • £344 per 10 credits if you are from the UK / EU and studying part-time
  • Part-time courses are not available to international students who require a Tier 4 visa to study in the UK.


When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency. Some of the companies which employ our graduates include: Microsoft, IBM, Nike, Adidas, P&G, Lloyds TSB, Marriott Hotels, and the NHS. The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.

Guest speakers

The University invites business leaders into the University to share their experiences with students. Past speakers include Divine Chocolate’s Head of Sales and Marketing and Sunderland Football Club’s CEO. Learning from business professionals can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts.


Some of the companies which employ Sunderland’s graduates include: Microsoft, IBM, Nike, Adidas, P&G, Lloyds TSB, Marriott Hotels and the NHS. For more information, visit

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