Why should you study Mass Communication

Mass communication is the study of how people exchange information through mass media to large segments of the population at the same time. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people.

Mass Communication deals with modern methods of reaching out to a large number of people simultaneously. The agents of mass communication are Newspapers, Books, Magazines, Television, Radio even Telephone.

Some institutes offering courses in mass communication are as follows:

  • Symbiosis Institute of Media & Communication, Pune
  • Lady Shri Ram College for Women, Delhi
  • Christ University, Bangalore
  • Manipal Institute of Communications, Manipal
  • Amity School of Communication, Noida
  • Delhi College of Arts & Commerce, New Delhi
  • Indraprastha College for Women, New Delhi
  • C. College of Arts, Science and Commerce, Mumbai
  • Kamala Nehru College for Women, Delhi
  • Madras Christian College, Chennai

Professionals in mass communication play a vital role in the growth of any nation due to their immense accessibility to the masses. The strong influence that media has over people’s lives is one of the probable reasons which attracts youngsters to pursue a career in this industry.

Job prospects

News anchors, Journalists, Photographers, Social media, Journalists, Writers, Radio Jockeys, in fact, any job which deals directly or indirectly with the public and has the capacity of reaching them. The old saying “The pen is mightier than the sword“ is the best definition that can be given to mass communication. The sword, of course, kills just one or two but the pen attacks millions at a single given time. This is the reason speeches full of courage and bravery and national pride used to be the order of the day during our war of independence. Why do we have patriotic songs because by just playing them it reaches a thousand ears through the radio, and they influence the thoughts of the listeners? These are the reasons why a ban levied on means of communication is the first thing a dictator does.

Job Prospects in this field are immense with great pay packets. Recruiters range from local bodies to big players like:

  • Hindustan Times group of publications
  • Zee TV
  • NDTV
  • Times of India group
  • BBC
  • Viacom
  • TV 18
  • Big India group

And many many others any and everyone connected with TV or writing requires mass communication personnel, and they also pay handsomely.

Image source: Geralt

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