Symbiosis School of Media and Communication, Bengaluru, a constituent of Symbiosis International (Deemed University) offers a two-year full-time MBA program in Communication Management, with specialisations in Advertising, Public Relations and Media Management. This is a niche program and attracts a diverse group of students united with a passion, interest and aptitude to pursue media studies.
In the first year, students understand the various components of media, culture and society including economics, business statistics, marketing management, research, digital marketing, integrated marketing communications besides an introduction to subjects that lead to the specialisations the following year. In the second year, students learn deeper aspects of strategic management in advertising, Public Relations and Media Management, evaluation of communication strategies and models, corporate communication, campaign planning, media investment management, digital communication solutions, brand valuation, business model for digital future, media laws and ethics etc. Besides, Social Responsibility project is a mandatory course integrated into the first year curriculum that helps our students be aware of the importance of being socially sensitive.